Sponsorship

In today’s competitive market, the need for increased brand awareness through effective advertising is becoming evermore important.

Sponsorship provides a cost effective way of achieving this, while portraying a positive and dynamic corporate image.

Due to the incredible human interest value of our project, we can provide your organisation with extensive media exposure through Television, Radio, the national press, lifestyle magazines, and over the internet.

We can also provide numerous opportunities for:
•PR Events,
•Corporate Hospitality,
•Staff training and staff incentives.

Our project portrays many of the values your customers look for from your business:
•The Challenge is adventurous ,demonstrating courage and determination.
• It requires intelligence as well as physical ability.
• With modern communications it demonstrates a willingness to embrace new technology.
• The project encourages customer involvement.
• The freshness of the sport’s image means it appeals to female and male audiences alike.

A powerful example of the media coverage that can be achieved by an ocean racing event is the BT Global Challenge which managed:

• 100 million homes in 32 countries,
• 2.6 billion TV viewers,
• 20 million UK print opportunities,
• 30 million hits on the web site of which 70% came from outside the UK.

Media Coverage
Television
We are proud to confirm that throughout the campaign we have the support of BBC South Today. We are also anticipating a feature on BBC City Hospital. Digby Fox of Sky Sports News and good morning sports fans will be running regular updates on Lee’s progress throughout the project. We are also thrilled to have the support of ABC News in America. A total audience of 26 million across the UK and coverage through Sky to48 million world-wide.

The Radio
While Lee and his team are racing, the BBC will be broadcasting two live interviews a week from Southern Counties Radio. These will be made available to all broadcasters within the group as well as published on the BBC web site for use by other news agencies free of charge.
Other radio broadcasters who will be following our story include:
• BBC Radio Solent,
• Spirit fm,
• Wave 105
• Power fm.

The Press
We have secured ongoing relationships with:
• The Daily Telegraph (UK),
• The Guardian (UK) ,
• The Observer (UK),
• All at Sea (world wide),
• Yachting World (world wide),
• Het Laatste Nieuws (Belgium),
• De Standaard (Belgium),
• Le Echo (France),
• La Manche Libre (France),
• Ouest France (France)
• Hampshire Life (local press),
• Portsmouth News (local press),
• Southern Daily Echo (local press)

The World-wide Web
www.leegallacher.com
With the support of OceanWeb who have extensive experience of web site & project management from events including :
The Vendée Globe,
The Whitbread Race,
BT Global Challenge.
We are expecting in excess of 1.3 million individual visitors to our site.